Stay in-the-know on the mobile gaming and app industry with articles, reports, and case studies.
Welcoming Connected Rewards™ to the LoyaltyPlay family to drive in-store loyalty for brands
Announcing the Mistplay Audience Network to drive scale for games and loyalty for brands
MAU 2026: Highlights and trends from mobile’s biggest event
Lunchbox and Mistplay partner to help restaurant brands reactivate lapsed loyalty members with LoyaltyPlay
Restaurants have a CLV problem that discounts aren't going to fix
Your guide to ROAS optimization in mobile UA
10 proven techniques for lowering mobile game CPI
Why you shouldn’t be scared of paid user acquisition
Top mobile advertising trends to watch in 2026