Mistplay newsroom

Press releases

Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

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November 4, 2025
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Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

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October 7, 2025
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Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

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May 21, 2025
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Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

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May 21, 2025
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AdTech powerhouse Marc Bearman joins Mistplay to steer future rewarded advertising innovation

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May 19, 2025
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Deloitte Canada reveals its annual Technology Fast 50 program winners

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November 6, 2024
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In the news

Mistplay’s Gabriel Lewis on leveraging loyalty to keep paying players coming back | Podcast

PocketGamer.biz
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February 12, 2024
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More about Mistplay

Boilerplate

Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven Helios AI engine and play-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

Fast facts

  • Headquartered in Montreal, Quebec

  • Active in nine key markets

  • Two hub offices in Montreal and Toronto

  • 175+ employees globally

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