EN
Market insights from Data
and Real-World Strategies from a UA team lead
To succeed in global markets, it is essential to understand user behavior and characteristics across different regions and design UA strategies accordingly.
In this webinar, we will explore user behavior and key trends across major markets—including Korea, Japan, the US, and the UK—based on global user data from Mistplay, a mobile gaming rewards platform.
In addition, a UA team lead who actively manages global UA campaigns will join the session to share proven strategies and practical insights from real-world experience.
Going beyond data insights, you will also learn how to apply these strategies from an operational UA perspective.
From data-driven insights to real UA execution strategies, discover a global UA playbook you can apply directly in your day-to-day work.
What you’ll learn
Who Should Attend
AE, Mistplay
With over 10 years of experience across global mobile advertising platforms such as Tapjoy, ironSource, and Unity. She currently serves as Head of Business Development, Korea at Mistplay, supporting the global growth of Korean mobile game companies.
Marketing Lead, GameDex
She manages global performance marketing for mobile games, leading multi-market UA campaigns for Hello Kitty My Dream Store. Her expertise lies in developing and executing UA strategies based on real-world experience in global expansion.
Senior Marketing Manager, Mistplay
With marketing experience across global SaaS and mobile gaming industries, She currently serves as Korea Marketing Team Lead at Mistplay, leading various marketing initiatives in the Korean market.