Mistplay newsroom

Contact usSubscribe

Press releases

Mistplay for iPhone launch unlocks new scale and rewarded inventory for game advertisers

,
May 21, 2025
Read More >

Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

,
May 21, 2025
Read More >

AdTech powerhouse Marc Bearman joins Mistplay to steer future rewarded advertising innovation

,
May 19, 2025
Read More >

Deloitte Canada reveals its annual Technology Fast 50 program winners

,
November 6, 2024
Read More >

Mistplay's Mobile Gaming Growth Report unveils new UA & monetization data with key predictions for growth in 2025

,
October 31, 2024
Read More >

Mistplay® Unveils Inaugural Mobile Gaming Spender Report to Help Publishers Navigate a Changing Landscape

,
March 26, 2024
Read More >

In the news

Mistplay & AppsFlyer: Players in Mobile Games in the US in 2025 & Loyalty Index

Game Dev Reports
,
May 27, 2025
Read More >

Mistplay launches LoyaltyPlay to help mobile publishers boost retention and monetisation

PocketGamer.biz
,
May 22, 2025
Read More >

Mistplay offers reward-based user acquisition on the iPhone

GamesBeat
,
May 21, 2025
Read More >

The Evolving Future of User Acquisition with Mistplay's CCO Aaron Thandi

Deconstructor of Fun
,
May 14, 2025
Read More >

32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay

GamesBeat
,
March 26, 2024
Read More >

Mistplay’s Gabriel Lewis on leveraging loyalty to keep paying players coming back | Podcast

PocketGamer.biz
,
February 12, 2024
Read More >

More about Mistplay

Boilerplate

Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven Helios AI engine and play-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

Fast facts

  • Headquartered in Montreal, Quebec

  • Active in nine key markets

  • Two hub offices in Montreal and Toronto

  • 175+ employees globally

Learn MorePress kit

Want to get in touch?

Contact us
Mistplay Logo
Follow us on LinkedIn
© 2026 Mistplay, Inc. All rights reserved
Advertisers
Loyalty PlatformMistplay for iPhoneMistplay for AndroidMistplay Audience NetworkHEX
Publishers
LoyaltyPlayFor appsFor brandsRestaurantsFinance & FintechShopping & CashbackFuel & CStore
Resources
ArticlesCase StudiesIndustry Reports
Company
About UsNewsroom