EN
November 26, 2025
707 INTERACTIVE is a Chinese mobile game publisher with a diverse portfolio of over 50 games, spanning casual match-3, horror, escape, and puzzle games. One of their key releases is Nonogram Jigsaw – Logic Puzzle, a hybrid puzzle game that blends classic Nonogram mechanics (Picross, Griddlers, or Paint by Numbers) with traditional jigsaw elements, creating a distinctive experience that appeals to puzzle enthusiasts worldwide.
707 INTERACTIVE had set its sights on international growth, with APAC (Japan in particular) as a priority region – but entering new markets without local knowledge is a real obstacle in mobile UA. Understanding what motivates users in a specific region, which publishers carry weight there, and how to position a game for a new audience all require on-the-ground expertise.
Beyond reach, there was a second, equally important challenge: quality. Previous UA campaigns had delivered volume, but retention hadn't held up past the first few days. In order to overcome these difficulties, 707 INTERACTIVE needed the right partner with the right experience to help them achieve sustainable new growth.
707 INTERACTIVE partnered with Mistplay in order to leverage its decade-proven rewarded UA campaigns, as well as tapping into the Mistplay Audience Network – a rewarded UA channel that distributes game offers across a diverse catalogue of consumer apps. And with an established publisher presence in Japan and key APAC markets, Mistplay was well-positioned to support 707 INTERACTIVE's regional expansion.
The campaign leaned on Mistplay's playtime rewards model, which rewards users based on time spent in-game. For a hybrid puzzle title like Nonogram Jigsaw, where the experience deepens the more time a player invests, this was a natural fit.
The campaign delivered meaningful growth across both reach and quality. Nonogram Jigsaw grew its global player base, with Japan standing out as the strongest market. These results reflect that the campaign reached those users the studio was after.
Breaking into new markets is never easy, but with the right partner, you’ll be set up for success. Reach out today to discover how the Mistplay Audience Network can put your game in front of reward-driven users that will keep coming back for more.
