EN
June 10, 2025
ActionFit is a South Korean mobile game developer and publisher founded in 2020. While in-house development only kicked off in 2023, their portfolio has already grown to 50+ titles spanning hyper-casual to mid-core genres. With 30M+ downloads worldwide, ActionFit’s top-performing games include Block Ocean Puzzle, Box Cat Jam, and Jewels Atlantis.
After establishing strong profitability and sustaining 2-3x YoY revenue growth, ActionFit turned its attention to scaling globally. With a specific focus on iOS users, who are considered of higher quality, the studio faced the ever daunting challenge of breaking into one of the hardest platforms for rewarded UA.
Apple's SKAN framework limits how campaigns can be measured and optimized, and the platform's strict policies around rewarded advertising narrow the field of viable solutions considerably. For ActionFit, finding a rewarded channel that could deliver real volume and measurable ROAS on iOS was the key obstacle to unlocking the platform's potential.
In their search for the right partner, ActionFit discovered the Mistplay Audience Network – a rewarded UA channel powered by LoyaltyPlay's network of consumer app partners across different verticals. What made it the right fit for ActionFit's iOS challenge specifically was Mistplay's playtime rewards format, Play2Earn. This serves as a UA mechanic that rewards users based on time spent playing a game, rather than on install events or one-off in-app actions.
This distinction matters on iOS more than anywhere else. Play2Earn is the only format of its kind available on iOS, giving advertisers a compliant and effective way to reward user engagement.
Since launching their campaigns, ActionFit successfully reached the high-quality iOS audience they were targeting. Users acquired through the Mistplay Audience Network delivered standout results, such as:
“We faced several challenges with our iOS campaigns, and Mistplay’s product proved to be a true turning point. It helped us pinpoint the issues and quickly improve both performance and efficiency. Their fast, transparent, and supportive communication built immediate trust. We’re excited to keep growing this partnership and drive even greater results together.” – Inhoo Park, Founder and CEO at ActionFit
Access 40M+ MAU of premium inventory, reward-driven audiences, and custom event economies – all managed through a single campaign built around your goals. Get in touch today to see what scalable UA looks like with Mistplay.
