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ANA X is the platform business company of the Japanese airline, ANA Group. Its app ANA Pocket allows users to collect points through their daily movements and exchange them for ANA miles, partner points, or coupons. Designed to make every trip meaningful, ANA Pocket has become a popular lifestyle companion for users across Japan, serving over 480,000 users every month.*
*Sensor Tower, 2026
ANA X runs ANA Pocket on two main revenue pillars: in-app advertising and paid subscriptions. Like many Lifestyle apps, the ANA X team faced a familiar problem, as strategies to increase ad revenue often risked reducing the overall user experience and engagement. That led them to look for a new solution that could grow monetization while still giving users meaningful control over their in-app experience.
Offerwalls were identified as a promising path forward to inject new engagement opportunities for users and introduce an additional way to monetize non-spenders – without disrupting the core experience. While ANA X brought on initial offerwall partners for testing, the performance consistently fell short of expectations and wasn’t delivering the revenue boost they had hoped for. ANA X needed a stronger, more reliable revenue stream that wouldn't compromise user experience while delivering the revenue they were looking for.
In May 2025, ANA X integrated Mistplay's LoyaltyPlay gaming reward hub into ANA Pocket as a new monetization layer. LoyaltyPlay introduced a fresh, game-like experience under the app's "Game Bonus" section, where users could browse offers that piqued their interest and earn points through gameplay.
The playful, gamified design of LoyaltyPlay fit perfectly into the ANA Pocket app ecosystem, engaging users in a new way that felt both easy to navigate and rewarding. The result was a win-win, where ANA Pocket users earned points that they could reinvest back into the app ecosystem, and ANA Pocket earned revenue on every install.
The integration delivered results from the start, with LoyaltyPlay quickly becoming a key revenue source for ANA Pocket, with users embracing the feature and spending more time in the app. Following the May 2025 integration, ANA Pocket achieved 145% of their revenue target, exceeding the original goal by 45%.
“LoyaltyPlay stands out with its clear UI and engaging offers. It fits our users perfectly, boosting satisfaction and monetization. We reached 145% of our revenue goal, and it’s now a key income driver for ANA Pocket. We truly appreciate Mistplay’s proactive and reliable support throughout the entire process.” – Sakura Iriuchijima, ANA Pocket Team
If you're a lifestyle app looking to build a stronger monetization strategy without sacrificing user experience, Mistplay is ready to help. Reach out today to learn how LoyaltyPlay can turn everyday engagement into meaningful revenue.
