EN
January 28, 2025
Fumb Games is a UK-based mobile game developer and publisher founded in 2016. Over the years, they have built a reputation for creating innovative and engaging titles, with a portfolio that includes popular idle games like Blacksmith, Merge Monsters, and Bitcoin Miner. Recently, Fumb Games reached a milestone of 18M worldwide downloads and 1M monthly active users, illustrating their growth in the mobile game space.
Fumb Games aimed to scale their flagship title, Bitcoin Miner, in Tier 1 markets to attract engaged and loyal players with strong long-term retention. But in a highly competitive mobile gaming market with rising UA costs, this posed a real challenge.
Beyond growth in established markets, they also aspired to expand into emerging markets, exploring untapped opportunities, which would involve navigating localization and culturalization to ensure their game resonated with new audiences.
To overcome the challenges set before them, Fumb Games partnered with Mistplay. By leveraging the Mistplay Audience Network – a rewarded UA platform which connects advertisers to highly motivated users across several app categories – they gained access to a network of quality publishers and high-intent mobile users.
Mistplay helped Fumb Games launch its campaigns into three new markets – Japan, Australia, and Canada – while also supporting their growth in the US. This led the studio to achieve strong performance across all markets.
Fumb Games’ partnership with Mistplay proved fruitful, helping them achieve standout results for Bitcoin Miner such as:
“Mistplay has been a joy to work with. Great account management, really nice people, great quality, and it is growing. I look forward to working with them in the years to come.” – Paul West, CEO at Fumb Games
The Mistplay Audience Network extends your campaigns into a new ecosystem of 40M+ highly engaged users, without the added complexity of managing multiple partners. Reach out today to learn how it can help you on your growth journey.
