How Gamehaus expanded their US user base by +5% with the Mistplay Audience Network

About Gamehaus

Gamehaus is a technology-driven global mobile game publisher based in China. Founded in 2016, they are dedicated to bridging creative studios and players worldwide. With a portfolio of 200+ titles spanning mid-core and casual games, Gamehaus delivers full-stack publishing support across market insights, user growth, live-ops, data analytics and monetization optimization. 

With a vision to be the go-to partner for creative teams, the company specializes in combining global publishing reach with AI and data-powered solutions to help partners build lasting success.

The challenge: Breaking into new markets

Over the past years, Gamehaus has earned strong recognition and popularity across Asia – but reaching the same popularity in Tier 1 markets beyond Asia wasn’t easy. Breaking into new regions wasn’t just a matter of campaign localization, but of showing up in the right space, at the right time.

While acquiring new players and increasing the number of downloads is important, Gamehaus didn’t want to stop there. They were looking for high-quality players in Tier 1 markets like the US, where long-term engagement and revenue potential are higher. To achieve this goal, they needed the right partner.

The solution: The Mistplay Audience Network and rewarded UA

For Gamehaus to successfully scale in the US market, they needed a solution that could drive not only expansion but also attract players who would stay engaged over time. That’s when they partnered with Mistplay.

By leveraging the Mistplay Audience Network, a rewarded UA platform powered by LoyaltyPlay’s network of quality publishers, they were able to reach high-intent audiences that they would otherwise not be able to tap into. 

While traditional UA formats were falling short, Mistplay’s playtime rewards sparked Gamehaus’ curiosity. This ad format rewards players for the time spent playing, making it the perfect match for acquiring high-quality users. Gamehaus adopted this approach for five of their newest titles, allowing them to target high-quality users in their target markets. 

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The results

Across all five Gamehaus titles that adopted Mistplay’s solution, the impact was immediately visible. With Mistplay’s established network of publishers, Gamehaus reached exactly the kind of players they were aiming for, achieving results such as:

• +15% average increase in D7 ROAS
• +30% average increase in retention
• +5% average increase in MAU in the US

Grow your game into new markets

The Mistplay Audience Network was built to solve the reach problem that every mobile UA team faces today. Contact us to see how our rewarded model and partner network can fuel your next chapter of growth.

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