EN
February 23, 2026
Founded in 2012 in Canada, Hyper Hippo is a mobile game developer known for hit titles such as AdVenture Capitalist, Vacation Tycoon, and Dungeon Dwarves. With over 50 million lifetime downloads across their entire portfolio and accolades including Google Play Editor’s Choice, Hyper Hippo has become a leading mobile game publisher across the world.
Originally launched in 2017, AdVenture Communist is one of Hyper Hippo’s most well-established titles. Nearly a decade after launch, the team encountered the challenge of finding new, sustainable growth opportunities for this mature game in an increasingly oversaturated market.
AdVenture Communist is known for attracting quality players, delivering more than double the long-term retention compared to industry benchmarks, and setting a high standard for user quality. As Hyper Hippo looked for new growth opportunities, the priority was not just scale, but finding new users who matched the quality of its existing player base.
While Hyper Hippo was looking for a reliable partner to support a new era of growth, they turned to SuperScale, a mobile game growth company, for help in finding the right fit.
As an external growth team with strong experience in gaming UA, SuperScale recognized the value of rewarded advertising and sought a partner known for delivering long-term results.
Mistplay stood out thanks to their strong presence in leading industry indexes, prompting SuperScale to connect with the team.
Through this collaboration, Hyper Hippo was introduced to the Mistplay Audience Network, which connects advertisers with high-quality users from all app verticals, from finance to lifestyle and entertainment. Since these users are already accustomed to play-and-earn mechanics, they represent a higher quality audience than traditional UA channels.
Hyper Hippo relied on playtime rewards, which rewards users based on time spent engaging with a game rather than installs alone. These campaigns aligned perfectly with the studio’s long-term ROAS strategy, marking the start of a new partnership.
After launching the Mistplay Audience Network campaign, the results quickly followed. Playtime rewards helped acquire high-quality users for AdVenture Communist, translating to increased ROAS, D30 retention, and overall player LTV.
“At SuperScale, we help studios scale sustainably by combining the right tools and partners. For Hyper Hippo and AdVenture Communist, enabling access to Mistplay’s Audience Network drove high-quality growth. This collaboration shows how aligned technology and service providers can help mature games continue to thrive.” – Sean Parmenter, Director of Customer Success at SuperScale
Leverage the trust and performance of Mistplay's proven rewarded model, now distributed across an ecosystem of premium LoyaltyPlay app partners. Get in touch today to learn how the Mistplay Audience Network can help you find top-quality players at scale.
