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KAUCHE is a leading social commerce company in Japan. Since their launch in 2020, they have surpassed 5 Million app downloads and are currently a Series C startup, redefining the future of e-commerce for the Japanese market through gamification. Unlike traditional e-commerce platforms, KAUCHE focuses on discovery, engagement, and innovation.
One of its standout features is KAUCHE FARM, an in-app game where users can grow virtual vegetables and receive the real produce at home once they are harvested in-game. This gamified experience encourages users to return regularly for real-world benefit, introducing a whole new meaning to rewarded experiences.
A key strength of KAUCHE is its focus on creating genuinely positive experiences within the app. Many of its features are designed to help users connect, interact, and create joyful experiences together, which reinforces the platform’s community-driven approach.
As the product evolved, the team was continuously looking for new ways to add engaging activities that would keep users returning to the app and grow brand loyalty through positive experiences. To this end, KAUCHE began looking for an additional solution that could offer a wider variety of mobile game missions that both rewarded and delighted users.
KAUCHE launched the LoyaltyPlay gaming reward hub to expand its offer variety to users with game-based missions, and building on the success of KAUCHE FARM with more options to earn and interact with the app through games.
Further optimization initiatives were also implemented, as KAUCHE ran a reward multiplier campaign where users could earn double rewards on LoyaltyPlay missions, significantly increasing participation.
Beyond performance, KAUCHE also benefited from the strategic support of the LoyaltyPlay team, which provided data-driven recommendations and insights from international markets to help identify new optimization opportunities and accelerate growth.
After launching LoyaltyPlay in August 2025, KAUCHE saw strong performance. The first month delivered the highest revenue to date, confirming strong user interest in the new platform.
Later, in January 2026, the teams introduced the device ID integration to tailor offer recommendations to each user’s preferences. The improvement of relevance and personalization of offers pushed performance even further, surpassing the revenue of the launch month.
“What we appreciate about Mistplay is the data-driven proposals. Instead of generic suggestions, they bring concrete ideas backed by case studies and performance data from both Japan and overseas. The initial performance after introducing LoyaltyPlay was very impactful. Even several months after launch, the performance continues to exceed the results of the first month.” – KAUCHE team
With Mistplay, every rewarded experience is tailored to your business needs – whether you’re looking to diversify your in-app offers or better monetize non-spending users. Reach out to us today to see how we can help drive results for your business.
