EN
September 29, 2025
Potato Play Pte Ltd is a Singapore-based mobile game publisher founded in 2018, with a mission to bring hybrid-casual games developed in Asia to a global audience.
Through a proven model that combines unique game sourcing, marketing expertise, and strong monetization capabilities, Potato Play has built a diverse portfolio of over 50 titles and more than 27 million downloads, with popular hits including Merge Restaurant, Sword Hunter, and Merge Rush.
Potato Play’s mission is rooted in the belief that Asian developers, known for their experience with hardcore games and ability to move fast on trends, are a perfect fit to drive innovation in the hybrid-casual space. But to truly succeed, their games needed to grow in Tier 1 countries, where this genre is most popular and profitable.
For their game, Merge Restaurant, they sought a partner capable of delivering not only large user volumes but also high-quality players. For Potato Play, new users needed to demonstrate strong long-term retention and meaningful in-game engagement.
To bring Merge Restaurant to a broader audience, Potato Play partnered with Mistplay to launch a strategy focused on rewarded user acquisition and user loyalty through the Mistplay Audience Network. Powered by LoyaltyPlay and its selection of quality publishers in the loyalty ecosystem, the network is designed to drive engagement and connect advertisers with highly motivated users.
With the goal of expanding into T1 markets, campaigns were launched across the US, Germany, Sweden, Japan, Korea, and the UK. Mistplay and Potato Play’s teams worked closely to optimize campaigns based on the specific regions.
With Mistplay’s help, Potato Play reached exactly the kind of loyal players they were aiming for. Merge Restaurant saw D7 retention rise to 26%, and D30 retention reach 8%, an increase of more than +33% compared to the game’s previous benchmarks. The boost in player quality was also reflected in the return on ad spend, with an increase of +50% by D30.
“Mistplay brought strategic clarity and operational muscle to our partner marketing efforts. Under their leadership, we achieved scale paired with an ROI that outstripped our goals by a wide margin.”
Whether you're going after installs, engagement, or long-term ROAS, the Mistplay Audience Network is built to deliver the right results for your business. Get in touch today to find out how we can help power your next growth phase.
