EN
July 22, 2025
Founded in 2020, MobiBrain is a Chinese mobile game developer and publisher focused on creating high-quality, casual games. Their portfolio includes over 10 casual titles, with their latest, Idle Magic Academy*, surpassing 8 million downloads worldwide and holding a 4.6-star rating.
Underpinned by a talented team of developers, designers, and artists, MobiBrain pursues innovative game mechanics, engaging storytelling, and polished visuals and audio.
*Known as Idle Superpower School on Android
MobiBrain’s main focus for Idle Magic Academy was acquiring high-quality users. Since launching the game in 2021, they’ve rolled out continuous updates including account login, cloud save, and enhanced in-game events, reflecting a clear focus on player retention and ongoing refinement.
However, not all UA solutions supported that goal. While many UA channels prioritize rapid growth and short-term volume, these often fall short when it comes to attracting quality users. For Mobibrain, the ROI from traditional UA formats didn’t match the long-term value they were aiming for.
In particular, they were aiming to grow their US player base, which accounted for 49% of the title’s revenue despite making up only 10% of the total players. With the potential to be their top-quality market, Mobibrain needed the right partner to help them meet their goals.
That’s when MobiBrain discovered the Mistplay Audience Network and its playtime rewards ad format. The Mistplay Audience Network connects advertisers with highly engaged audiences through LoyaltyPlay’s network of publishers, delivering a consistent supply of reward-motivated users looking for new ways to earn in the apps they use daily.
MobiBrain also leveraged playtime rewards, which are known for boosting engagement and retention by rewarding the time spent playing rather than single events.
With quality users as a top priority, MobiBrain wanted to focus its effort on the US market, so Mistplay helped with regular campaign optimizations, tailored to the target audience.
After launching its first campaigns, the Mistplay Audience Network significantly outperformed MobiBrain’s main growth channels, achieving results such as:
“We’re proud to have built a strong partnership with Mistplay. Their precise optimization and efficient traffic delivery gave a major boost to our user growth and helped us fully realize our ad strategy. By aligning rewarded ads with user motivation to earn through gameplay, Mistplay significantly increased both ad engagement and player retention.”
Break through the retention ceiling and connect with 40M+ high-intent users across our LoyaltyPlay partners with the Mistplay Audience Network. Get in touch today to partner with us.
