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Paxie Games is a rapidly growing mobile game studio founded in Istanbul in 2021, dedicated to delivering engaging and optimized gaming experiences to millions of players. In just a few years, the company has reached over 30 million users worldwide with a portfolio of three casual puzzle games.
The studio’s flagship title, Merge Studio: Fashion Makeover, is a popular merge puzzle game that was featured as the App Store’s Game of the Day. It continues to garner strong performance, holding a 4.3-star rating on Android and 4.7-star rating on iOS from a collective 260k+ reviews.
Since their start in 2021, Paxie Games has experienced rapid growth. However, the mobile gaming market has become increasingly saturated in recent years, making organic user acquisition and standing out in crowded app stores more challenging.
Recognizing the need to sustain their growth trajectory, Paxie Games sought a strategic partner specializing in rewarded advertising who could help them foster user loyalty while delivering substantial growth and high-quality results. Their search led them to Mistplay.
By leveraging the Mistplay Audience Network, Paxie Games was able to implement a UA strategy centered on rewarded advertising and loyalty – powered by LoyaltyPlay’s growing inventory of mobile app publisher partners. The Mistplay Audience Network connects advertisers with highly motivated users across several app categories, from Finance and Shopping, to Restaurants and Fuel.
Recognizing untapped potential in the APAC region, Mistplay focused UA efforts in the highly lucrative South Korean and Japanese markets to attract a loyal user base for Paxie’s flagship title, Merge Studio.
These highly tailored campaigns exceeded the expected results, with retention rates and IAP spend greatly increasing in both South Korea and Japan – highlighting the power of rewarded advertising to build lasting engagement and scalable growth.
“Our collaboration with Mistplay allowed us to explore rewarded advertising in APAC. The experience gave us valuable insights, and their team was responsive and easy to work with throughout the process.” – Ecem Kaya, Growth Manager at Paxie Games
Are you a mobile game publisher looking to unlock new scale for your titles? Reach out today and learn how you can harness the power of Mistplay's decade-proven rewarded model to do just that.
