EN
June 16, 2026
Founded in 2015, Revolut is a global provider of money management and payment services based in London. Guided by a mission to “simplify all things money,” Revolut allows users to manage all their finances in a single app – from daily banking and online payments, to stock investments and international transfers.
With over 75 million users, 8,000+ businesses, and support for payments across 160+ countries and regions,* Revolut has grown into one of the world's most recognized fintech brands and continues to expand its presence across new markets.
*Revolut website
With Fintech being one of the most competitive verticals in mobile, Revolut's ambitious expansion goals were not simple to achieve. As the company entered into new markets, they weren't just competing with other fintech startups, but also traditional financial institutions with decades of brand loyalty.
Revolut's goal was clear: reach high-intent users across a growing number of markets, while hitting the ROI benchmarks that justified expansion. To achieve this, they needed a strong channel that could deliver both the reach and quality required to build their global presence.
Revolut’s search led them to the Mistplay Audience Network, a UA channel that extends rewarded acquisition beyond the traditional gaming app ecosystem and taps into LoyaltyPlay’s growing inventory of publisher partners. These partners span different app categories including shopping, restaurants, entertainment, fuel, and more, bringing their own loyal users to the network.
Launching a campaign through the Mistplay Audience Network gave Revolut access to users who were already familiar with reward mechanics in apps that are part of their daily routine. To ensure the campaign resonated with Revolut's growing customer base, the strategy incorporated localized ads and consistent messaging across digital assets, providing a tailored experience to each market while maintaining a consistent value proposition.
Over the course of the campaign, from September 2022 to July 2023, Revolut expanded their active market presence from 5 to 21 countries, with the Mistplay Audience Network supporting that scale. With performance exceeding the initial scope, they achieved results such as:
“Mistplay provided a tremendous boost to our partner marketing efforts. They have demonstrated in-depth experience, expertise, and capacity to drive profitable user acquisition. They grew more than 15X whilst surpassing their ROI targets.” – Aviral Kapoor, Business Development Manager at Revolut
If you’re looking to begin your global expansion journey and reach new audiences, Mistplay is here to help. Reach out today to discover what the Mistplay Audience Network can do for your business.
