EN
June 19, 2026
With over 125 Million viewers,* the Super Bowl is one of the biggest media moments of the year in the US. But while fans cheer on their favorite team, their attention rarely stays on a single screen.
To capture this surge in mobile activity for publishers, we launched a Super Bowl Sunday tournament inside the LoyaltyPlay reward hub, turning one of the year’s biggest sporting events into a high-engagement LiveOps tournament.
The Super Bowl drives a significant spike in mobile activity, but for most app publishers, that surge passes without being meaningfully captured. Without a coordinated activation, publishers are left on the sidelines while user attention may be at its highest as the country rallies around this major cultural event.
Even for publishers who want to act on this opportunity, building a themed activation that connects with a moment this big requires expertise, creative execution, and dedicated resources. Coordinating all of that around a single event window is no small task.
The opportunity was clear: create a moment that gave users a compelling reason to engage deeply with publisher apps during one of the most-watched events of the year, and turn that engagement into measurable revenue for participating publishers, without adding operational burden or cost to their teams.
Mistplay launched a 10-day Super Bowl tournament inside LoyaltyPlay, running worldwide across 15+ participating publishers, including Macadam, WeWard, and Ubisoft.
The LoyaltyPlay experience was fully transformed with a Super Bowl theme to ensure the activation felt unmissable and resonated with the Super Bowl hype overwhelming all social feeds. A $15,000 prize pool, fully funded by Mistplay, gave users a powerful incentive to play more, climb the leaderboard, and stay engaged throughout the tournament window.
The themed campaign drove impressive results by building publisher brand touchpoints on top of a major cultural moment in the US. The impact even continued beyond the campaign window, with users continuing to engage with the offers in the following week and extending the benefits well beyond game day.
As the pioneer of play-and-earn, Mistplay builds solutions for app publishers across all industries to monetize users through the power of play. If you’re looking to monetize your app or capitalize on major cultural moments with LoyaltyPlay, contact us to get started.
