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Turning free users into revenue: How TeraBox increased incremental revenue by 50% with LoyaltyPlay

June 18, 2026

Case Studies

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About TeraBox

TeraBox is a cloud storage app developed by Flextech Inc. With a strong focus on privacy and user control, TeraBox allows users to store and share content without compromising security.  With over 8M daily active users and a 4.6-star App Store rating, TeraBox has built a loyal following by making premium-feeling storage accessible to everyone.

The challenge: Scaling with a freemium model

TeraBox operates on a freemium model, offering limited core features for free with an optional upgrade to a premium subscription for expanded storage, higher-quality file handling, and access to encrypted vault features.

While freemium is a model that works well for growth, it comes with the reality that many users will stay on the free tier as it does what they need. That meant TeraBox's monetization relied primarily on interstitial and rewarded video ads, and while the free user base was large and engaged, the team felt there was more revenue potential to tap into. The goal was to find a way to generate more value from existing users without pushing aggressive paywalls or disrupting the experience that kept them around.

The solution: A rewarded gaming offerwall 

TeraBox had already implemented rewarded video ads, allowing users to earn in-app coins that could be exchanged for extra cloud storage or even premium subscriptions. Although initially a small part of their monetization strategy, the TeraBox team noticed users appreciated the reward-based model and began exploring ways to expand it.

That foundation made LoyaltyPlay a natural next step. Rather than introducing an entirely new mechanic, LoyaltyPlay extended what was already working, as users could complete rewarded gaming offers and earn coins that feed directly into the same redemption flow TeraBox had already built. The integration felt like a product feature rather than an ad placement, and the TeraBox team appreciated how seamlessly it mapped to their existing coin and rewards ecosystem.

The results

After implementing LoyaltyPlay, TeraBox users flocked to the solution as a new way to earn additional rewards they could use within the app, and ultimately improved revenue for TeraBox by converting non-paying users into a consistent source of incremental revenue.

  • 50% increase in incremental revenue 

Monetize your non-spenders with LoyaltyPlay

Rewarded advertising works in more places than you might expect, and LoyaltyPlay is designed to fit into what you've already built. If you're looking for new ways to monetize your app, get in touch and we'll help you find the right rewarded solution for your audience.