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WeWard is a walk-and-earn app launched in 2019 with a mission to improve users' wellbeing by making walking more engaging and rewarding. After launch, their mission (and rewards structure) resonated deeply with consumers, leading WeWard to experience rapid global growth well beyond their Paris HQ, growing to nearly 20M downloads to date.
The app has helped users increase their walking activity by 24%, transferred over €20M ($50M USD) to walkers, and facilitated more than €1M ($1.5M USD) in charitable donations – with a stellar 4.8-star rating in the App Store proving that it’s well-loved by its community.
WeWard’s core engagement model has clearly resonated with users, delivering an impressive 4.5M+ DAU.* While WeWard had introduced brand partnerships, IAP, and subscriptions as core monetization pillars, they were looking for a new way to diversify revenue that built upon that gamified walking experience, rather than disrupt it.
*Sensor Tower, 2026
WeWard introduced offerwalls, an opt-in ad format that allows users to engage on their own terms. One of the selected partners was Mistplay, whose LoyaltyPlay solution is designed to complement the user journey by delivering rewards through gameplay.
WeWard specifically chose LoyaltyPlay for its model that rewards users for playtime instead of task completion, as it offers the only form of rewarded advertising on iOS where users are compensated for their playtime.
When integrating LoyaltyPlay, WeWard introduced a new gaming section in the app. Instead of collecting in-app currency just by walking, users can now increment their rewards by playing games as well. The LoyaltyPlay gaming reward hub lives alongside other offerwalls, giving users access to a catalog of top-tier mobile game offers.
With LoyaltyPlay, WeWard unlocked a new range of offers that complement existing offerwalls and drive incremental revenue.
LoyaltyPlay introduced a wider variety of top-tier mobile gaming offers that increased user engagement, time spent in the app, and ultimately boosted WeWard’s revenue.
“LoyaltyPlay provides a solid product with a unique demand that helps us diversify our offers of games. It also provides an exciting user experience, thanks to solid partnerships with top-tier mobile game publishers.” – WeWard team
If you’re looking for new ways to drive more engagement in your app, Mistplay is ready to help. Reach out to us to learn more about LoyaltyPlay and how gaming rewards can drive new engagement, grow revenue, and foster long-term user loyalty.
