EN
September 1, 2025
WorldWinner is a leading competitive skill-gaming platform based in San Francisco, offering players a trusted way to compete in tournaments, play their favorite games, and win real cash prizes.
Launched in 2000, WorldWinner is available on iOS, Android, and web, with over $2 billion in player winnings to date. The platform features a curated mix of 20+ original and classic games like Solitaire and Bingo as well as premium titles such as Yahtzee and Wheel of Fortune.
As a skill-based gaming platform offering real cash tournaments, WorldWinner is primarily active in the US, where its model complies with local regulations. With growing interest in the platform and strong projected growth for the skill-based gaming market in the country, WorldWinner aimed to further scale its user base in this Tier 1 region.
With regulatory focus limiting WorldWinner’s UA efforts to a small number of highly competitive markets, it was crucial that new users not only installed the app but also actively engaged with the platform and participated in tournaments.
Finding partners who could consistently deliver high-quality, engaged users at high volume in the U.S. proved to be a challenge – but Mistplay offered a solution.
Looking for a strong US partner, WorldWinner found the Mistplay Audience Network platform, which allows advertisers to connect with high-intent users across the app ecosystem, powered by an expanding catalogue of app partners. These users already engage with play-and-earn mechanics inside the apps they use daily, so the WorldWinner tournaments were an added bonus.
A rewarded UA campaign was launched through the Mistplay Audience Network in the US, with a focus on user loyalty and long-term engagement. The goal for WorldWinner wasn’t just new downloads, but meaningful in-app actions – something that Mistplay is known to deliver.
As soon as the campaign launched, the results spoke for themselves. Mistplay delivered high-quality user volume that outperformed all other rewarded partners, positioning them as WorldWinner’s top-performing partner by both volume and value.
“Mistplay has been a standout partner in our growth efforts. They consistently deliver volume at scale, with 4x more First-Time Depositors than the average partner and over 50% higher revenue performance. Their ability to drive both quality and quantity makes them one of our top-performing partners.”
If you’re a mobile game advertiser looking to tap into loyalty ecosystems across app verticals, then Mistplay is here to help. Contact us today to learn how you can put your game in front of high-intent users who are actively looking for new ways to earn.
