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ZBD is a US-based fintech platform redefining how players are rewarded. Founded in 2019, it builds the payment infrastructure that lets developers integrate real Bitcoin rewards into their games and apps. Through ZBD’s app, users can play games, take surveys, and complete activities to earn Bitcoin to store, send, or spend directly in-app.
Since its 2020 launch, the app has surpassed 4.5 million downloads across 100+ markets, positioning ZBD as the leader in the Bitcoin gaming space.
As ZBD's user base expanded across Europe, a clear gap emerged. Their European audience was growing rapidly, but the offer selection available to those users wasn't keeping pace. Most rewarded providers focused primarily on the United States, leaving ZBD's European users underserved with a limited catalog that didn't fully reflect their interests or deliver the engagement ZBD was looking for.
To strengthen retention and monetization in the region, ZBD needed a partner with genuine European reach that could deliver a high-quality, diverse selection of offers to users across EMEA to help ZBD turn their regional user growth into measurable revenue.
ZBD partnered with Mistplay to integrate their LoyaltyPlay gaming reward hub and leverage its strong global coverage and proven presence in European markets. Through LoyaltyPlay, ZBD users gained access to a broad catalog of high-quality game offers spanning various genres, giving European users the engaging and rewarding experience they had been missing.
To maximize results from the initial launch, Mistplay worked closely with ZBD on campaign setup, performance optimization, and user-facing initiatives including promotions and LiveOps activations, bringing a level of proactive account management that set the partnership apart.
Following the LoyaltyPlay integration, ZBD saw meaningful improvements across both engagement and revenue, with the strongest impacts surfacing with their European userbase.
“Mistplay has proven to be a great partner due to their proactivity and the quality of their account management team. We especially appreciate their innovative work on promo structures.” – Jure Grahek, SVP Strategic Initiatives at ZBD
If you’re looking to expand your app’s value in new markets and reward your global users, we’re here to help. Contact us today to learn about how LoyaltyPlay and our international team can help you take your strategy to the next level with rewarded gaming.
