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Press releases

Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising

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May 14, 2026
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Mistplay Acquires MAF's MyChips to Strengthen Its Global Rewarded Advertising Platform

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May 4, 2026
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Mistplay Completes Acquisition of Connected Rewards™, Expanding Its Rewarded Loyalty Platform

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March 30, 2026
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Mistplay Announces Acquisition of Mobivity's Connected Rewards™ Platform to Expand Loyalty Gamification for Brands

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January 20, 2026
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Mistplay Report Reveals 85% of Mobile Gamers Play Daily, but Loyalty Splits Markets

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November 4, 2025
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Mistplay appoints Sampsa Jaatinen to lead AI innovation as Chief Data and AI Officer

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October 7, 2025
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In the news

Mistplay & AppsFlyer: Players in Mobile Games in the US in 2025 & Loyalty Index

Game Dev Reports
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May 27, 2025
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Mistplay launches LoyaltyPlay to help mobile publishers boost retention and monetisation

PocketGamer.biz
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May 22, 2025
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Mistplay offers reward-based user acquisition on the iPhone

GamesBeat
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May 21, 2025
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The Evolving Future of User Acquisition with Mistplay's CCO Aaron Thandi

Deconstructor of Fun
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May 14, 2025
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32% of mobile gamers plan to spend less on in-app purchases in 2024 | Mistplay

GamesBeat
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March 26, 2024
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Mistplay’s Gabriel Lewis on leveraging loyalty to keep paying players coming back | Podcast

PocketGamer.biz
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February 12, 2024
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More about Mistplay

Boilerplate

Mistplay is a pioneer of play-and-earn, providing rewarded advertising and monetization solutions to mobile game and app publishers worldwide. These solutions help drive sustainable growth by leveraging Mistplay’s proven Helios AI engine and play-and-earn model, most recently ranking #10 for Gaming (Global) on AppsFlyer’s 2025 Performance Index. Founded in 2015, backed by GrowthCurve Capital in 2021, and headquartered in Montreal, Mistplay partners with publishers to unlock scalable rewarded engagement. For more information, visit business.mistplay.com.

Fast facts

  • Headquartered in Montreal, Quebec

  • Active in nine key markets

  • Two hub offices in Montreal and Toronto

  • 175+ employees globally

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