Supercharge your UA with play-and-earn

Unlock the power of play-and-earn to hit your ROAS targets and drive LTV with the leading loyalty platform for mobile gamers.

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How it works

01

Achieve
 ROAS targets

Drive results at scale through sophisticated campaigns that generate revenue – whether your game is IAP or IAA based.

02

Gamify engagement

Prioritize user engagement with gamified play-and-earn features that are proven to deliver more longevity and less churn.

03

Foster 
long-term loyalty

Drive acquisition and foster long-term loyalty with a 
powerful LiveOps engine 
that boosts retention and maximizes monetization to drive sustainable growth.

Access high-quality owned and operated inventory

Mistplay for Android

Unlock the original play-and-earn platform that continuously rewards users based on their playtime and in-app activity, resulting in higher engagement, spend, and ultimately LTV for your mobile games.

  • Achieve ROAS targets with AI-powered campaigns
  • Prioritize user engagement and spend with time-based rewards
  • Drive acquisition and foster long-term loyalty with a powerful LiveOps engine
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Mistplay for iphone

Take a two-pronged approach to play-and-earn as players earn rewards for completing in-game events, then climb the Tournament leaderboards based on playtime – turning gamers into loyal, high-value users.

  • Unlock new scale and inventory to acquire high-value users
  • Nurture long-term engagement and LTV with event-based rewards
  • Help reach performance targets for sustainable growth
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Key achievements

35M+ lifetime installs

We’ve fostered a highly-engaged community of mobile gamers since launch in 2016.

$150M+ in rewards

Mistplay users have earned and redeemed over $150M USD in rewards to date.

9 key markets

Our Mistplay Loyalty Platform is available in key markets – from the US to South Korea.

How publishers succeed with Mistplay

Breaking UA expectations: How Playlinks boosted D7 ROAS in South Korea by 36% with Mistplay

See how Mistplay helped drive ROAS and retention in South Korea.

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How Treeplla succeeded in the US market and improved D30 retention by 70% with Mistplay

Discover how Mistplay helped take Cat Snack Bar to the next level with loyalty

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Unlocking global markets and a 25% higher D7 retention for Magicabin: Witch’s Adventure

How Mistplay helped a top Simulation game increase retention and ROAS at a global scale.

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Ready to power up your UA?

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