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Unlock the power of play-and-earn to hit your ROAS targets and drive LTV with the leading loyalty platform for mobile gamers.
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Drive results at scale through sophisticated campaigns that generate revenue – whether your game is IAP or IAA based.
Prioritize user engagement with gamified play-and-earn features that are proven to deliver more longevity and less churn.
Drive acquisition and foster long-term loyalty with a powerful LiveOps engine that boosts retention and maximizes monetization to drive sustainable growth.
Unlock the original play-and-earn platform that continuously rewards users based on their playtime and in-app activity, resulting in higher engagement, spend, and ultimately LTV for your mobile games.
Take a two-pronged approach to play-and-earn as players earn rewards for completing in-game events, then climb the Tournament leaderboards based on playtime – turning gamers into loyal, high-value users.
We’ve fostered a highly-engaged community of mobile gamers since launch in 2016.
Mistplay users have earned and redeemed over $150M USD in rewards to date.
Our Mistplay Loyalty Platform is available in key markets – from the US to South Korea.
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Discover how mobile game publisher Playrix supercharged install-to-spender conversion with the help of Mistplay
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Discover how Leniu Games excelled in the South Korean MMORPG market with the help of Mistplay.
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Discover how publisher Netmarble successfully launched and scaled their RPG title with the help of Mistplay.
Read MoreThe Mistplay Loyalty Platform (Mistplay for Android, Mistplay for iPhone) is a rewarded mobile game UA platform that helps mobile game publishers acquire and retain high-value players through time and engagement-based incentives. Users earn tangible rewards like gift cards for playing partner games, driving higher retention and LTV.
Unlike traditional ad networks, Mistplay rewards players for engagement, not just installs. This results in higher player intent, longer sessions, and better monetization potential. With continuous updates to both apps (Mistplay for Android and Mistplay for iPhone), our team is always introducing new ways to players to earn rewards by discovering, engaging with, and spending in your mobile game titles.
Yes! Mistplay users are incentivized to play longer and spend in-game, increasing both ad revenue and IAP potential. Many LiveOps and Lifecycle activations are specifically focused on driving IAP spend, and our partners see strong post-install monetization results.
Yes! The Mistplay Loyalty Platform is available for both Android and iOS devices through Mistplay for Android and Mistplay for iPhone.