User Acquisition

Mobile games in Europe: Latest stats & top games

Mobile games in China: Your guide to the Chinese market

Mobile games in Vietnam: Latest stats & top games

5 proven strategies to increase mobile game visibility

Mobile games in South Korea: The latest numbers & key strategies for growth

Mobile games in Japan: Latest stats, top games & strategies

Playable ads and how they can improve your ad performance

App conversion rates, IPM and IAP benchmarks for mobile games (2026)

Rewarded ads unpacked: Performance insights and what’s coming for 2026

False advertising in mobile games: Why do advertisers use it?

Why you should use mobile native advertising to promote your apps

The power of mobile game communities

Mobile game cross-promotion: More installs, zero costs

Mid-core games: Latest data and top UA strategies for growth

The top 9 player personas you’ll find in mobile games

Top mobile advertising trends to watch in 2026

Why you shouldn’t be scared of paid user acquisition

10 proven techniques for lowering mobile game CPI

The quest for LTV: How mobile RPG gamers play, progress, and spend

Beyond the monopoly: How mobile game publishers are expanding into alternative app stores and distribution channels

Charting ROAS success: The flywheel growth model’s team-centric approach for mobile publishers

Mobile gaming trends of 2024: Top 7 developments set to define the year

Rewarded advertising: The complete guide for mobile marketers

The new age of rewarded advertising for mobile games starts here

The 5 best rewarded ad networks for acquiring loyal mobile users

Understanding incentivized traffic: Benefits and drawbacks for mobile marketers

What are rewarded video ads and how do they work?

What is rewarded advertising and why does it work?

The top native advertising platforms to supercharge your mobile user acquisition

What does the future of mobile advertising look like?

Mobile user acquisition: The modern developer's guide

Reeling in success: User acquisition strategies to catch high value spenders for gaming apps

5 key components of effective mobile user acquisition campaigns

10 user acquisition channels marketers need to know in 2023

How much does mobile user acquisition cost in 2026?

Mobile game user acquisition strategy: 11 options for progressive publishers

What is user acquisition & how is it evolving?

5 mobile user acquisition strategies fueling growth today

Paid user acquisition vs organic user acquisition: How to find the right balance

New to User Acquisition in Mobile Gaming? 4 Things to Consider for Your Strategy

How to Market To Digital Natives